Project

Changing College Students’ Implicit and Explicit Alcohol Cognitions

Changing College Students’ Implicit and Explicit Alcohol Cognitions

Principal Investigator: Noel, Jeffrey
August 1, 2012 - July 31, 2016
Funder: Express Scripts/UMSL Office of the Provost
Official Title: From Dual Process Models to Dual Process Outcomes: Changing College Students’ Implicit and Explicit Alcohol Cognitions

Changing College Students’ Implicit and Explicit Alcohol Cognitions

Efforts to prevent and reduce high-risk drinking must account for dual processes that underlie people’s evaluation of themselves and their environment; automatic, implicit processes and more controlled/deliberative attitudes should be assessed and targeted. The major objective of the alcohol cognition lab is to accurately measure implicit and explicit responses to alcohol among college students who drink, and to develop means of changing both self-reported attitudes and implicit approach tendencies toward alcohol in order to reduce high-risk drinking among these young adults. Specific objectives, grounded in a current theoretical model of attitude formation and change (Gawronski & Bodenhausen, 2011), are to conduct three experiments testing techniques to impact both implicit and explicit attitudes by combining an emotion-based conditioning task with introspective focus on feelings about alcohol (Experiment 1), and by inducing college student drinkers to evaluate alcohol within goal-oriented and social contexts that may inhibit versus promote drinking (Experiments 2-3).

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