Jul 28

Written by: Matthew Hile
7/28/2006 9:25 AM

According to a 2005 Yahoo survey it may not make any difference if people know the answer to this question.

27% of online users consume third-party content on these pages without knowing that RSS is the enabling technology.

So one clear area of focus is how provide folks with the cues that they can use to add this active content to their web browsing experience. Having it built into the browser, as is true for the Live Bookmarks in the current version of Firefox and will be true for the new version of Internet Explorer, will be a great jump up. Having it built into one's email client, as will be found in the new Outlook 2007 will also help.

Another help would be to change the term we use from RSS to feed or subscription. These may help "real users" feel more comfortable with the process and increase their use.

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